6 Replies Latest reply on Apr 23, 2013 8:15 AM by 30715

    Leading associations and industry publications

      Hi community,

      I'm looking to learn more about marketing automation leading industry associations, publications and influencers. Outside of Marketo, what additional resources do you leverage to grow your skillsets?  

      Thanks!
        • Re: Leading associations and industry publications
          Josh Hill
          I leverage Marketo, HubSpot's blog, Pedowitz, SEOMoz, and many of the demand gen agencies' blogs to increase skills and keep up with innovative ideas.

          The LinkedIn Groups are a good idea. I wrote a post about this if you check out
          http://www.marketingrockstarguides.com/how-to-learn-demand-generation-in-the-real-time-era-378/
          • Re: Leading associations and industry publications
            The Sirius Decisions blog is excellent..
            • Re: Leading associations and industry publications


                   Agree on what Elliot & Josh have posted.  Also check out the following, which will be enough to keep you busy for a while:


                   Associations (websites & LinkedIn Groups):

                   Marketing Automation Institute (MAI)
                   Sales Lead Marketing Association (SLMA)
                   American Association of Inside Sales Profesionals (AA-ISP)
                   Business Marketing Association (BMA)
                   Marketing Executives Networking Broup (MENG)
                   Content Marketing Institute (CMI)
                   American Marketing Association

                   Publications:
                   BtoB (full disclosure - this is published by a division of our company)
                   Target Marketing
                   Direct Marketing
                   Chief Content Officer
                   Marketing Profs
                   Rain Today

                   Blogs (not listed above)--search on company website or use your favorite search engine
                   LeadMD
                   Annuitas Group
                   TopRank
                   chiefmartec.com
                   Orbit Media (http://www.orbitmedia.com/blog) & book Content Chemistry
                   Ion Interactive
                   ReachForce
                   Funnelholic
                   Heinz on Marketing


                   I'm sure I left some out, but this will be enough to get you started.  
                    



                    

              • Re: Leading associations and industry publications
                I'm willing to see if more people post stuff. :)
                • Re: Leading associations and industry publications
                  Cécile Maindron
                  My US management is also a big fan of Sirius decisions and this is indeed a good source of info, especially to know the industry standards (even if in real-life it's often quite different!).
                  • Re: Leading associations and industry publications
                    There is a wealth of information out there that I wasn't aware of. I've heard of some of the resources listed but not all of them. This will definitely keep me busy for a while.

                    I appreciate all the answers so keep them coming!