0 Replies Latest reply on Apr 11, 2013 11:22 AM by 32480

    Looking for marketing rockstar to lead demand generation for Qvidian

      Qvidian is a fast-growing SaaS company experiencing tremendous success in the sales enablement market.  We are looking for a smart, passionate individual to deliver strategic, innovative, and creative programs that support the overall lead/demand generation goals for the company. This is an excellent opportunity to play a high-impact role in a fast-growing company with notable customers.  Location is Boston or Cincinnati.

      View the job description here and email careers@qvidian.com to apply.


           Primary Responsibilities:

      •           Develop and execute measurable demand generation programs that drive pipeline for our direct sales team, including but not limited to email, events, webinars, content creation, and more
      •           Leverage Marketo & Salesforce to build effective lead nurturing programs
      •           Work with internal/external resources to create content and assets necessary to drive interest
      •           Work closely with the sales and business development teams to ensure campaigns meet their objectives
      •           Track key marketing metrics and measure campaign effectiveness
      •           Produce reports and dashboards to illustrate campaign performance
      •           Function as both a strategic leader, setting demand generation strategy, as well as a hands-on member of the team

           Background Requirements:

      •           5+ years’ experience in developing and executing demand generation programs for a B2B technology company
      •           An established track record of managing nurturing programs, webinars, online advertising, email, sponsorships, and events
      •           Strong knowledge of marketing automation and sales force automation (Marketo and Salesforce.com preferred)
      •           Experience, comfort, and a desire to work with innovative technology
      •           Demonstrated ability to work effectively in a fast-paced environment
      •           Bachelor’s degree