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Hi Eric, while custom fields on the Opportunity are available in the "Has Opportunity" filter constraints, related lists are not. Maybe the SFDC admin can create a custom field on the Opportunity that contains the product names (multi-picklist) and auto-populate that with a Workflow? That field would be accessible in the "Has Opportunity" filter constraints.
Sounds like a lot of work and a ton more fields to sync over. Thanks for the reply.
This seems like it would be a trivial thing for Marketo to just grab. Then you can make campaigns that segment relevant emails based on what products people own... isn't that the dream?