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Have you tried using snippets for this purpose? They're a bit less flexible in emails than they are in landing pages, but they could theoretically allow you to have one call to action that is used everywhere, and can be edited in one place.
Interested to hear more.
I'm having the same issue but it's not just restricted to a URL. This could be ANY type of Token. I'm creating a nurture campaign across each one of our product lines and I want to include a Webinar Title Token within those emails as well as the Webinar Date Token. Since I can't do this, I'm restricted to a simple "register here" without any urgency (date) or description.
I don't want to have to go and find the nurture program every time our webinar changes since I'd also like to use these "Universal Tokens" across multiple programs.
I'd love it if there was a "Universal Token" option available in the Design Studio alongside snippets, etc.
The problem with using snippets is that we can't embed them directly in-line with text.