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Very cool piece of workflow! The trigger would be "visited web page is any" You would need to use a condition based on time and frequency as well as a filter "Annonymus = false"...The "add to List" flow step will take care of your other requirment. Key is to use tokens in the "has interesting moment" flow-step and add them to a salesforce campaign as well...
Just a suggestion for the flow shared by Mark. I suggest we should not use the Anonymous filter. Assuming, if any user who already has a mucnkcin cookie (for other Marketo account) visits your webpage for the 1st time, he will be considered as a repeat user, since Anonymous will be false for him.
If we don't use this filter, all the users will be tracked and at a later stage when they become known leads, their past record will be updated in Marketo for frequency of visits.