MaenHadid

Darshil_Shah1 · ‎12-22-2022

@Pedro_Rosa, feel free to start a new thread on the product discussions board if you'd like Community's input on your problem. 🙂

EllenSchwier · ‎03-17-2022

I created a program that used these fields for measuring the level of interest someone had with a content item. High/Medium/Low was assigned based on how long they spent reading the PDF. By using a PMCF, you can set up the exact same process for every content item if you want without having dozens (hundreds?) of fields to store this data.

MaenHadid · ‎09-30-2021

Hi Elsa, Thanks for your reply, yea I think that would make sense too. I got help from our implementation agency which advised to split the process in 2 smart campaigns: 1. The first one marks unengaged leads: I wanted to make sure I don't take empty values which apparently gets picked up in the "in past before". So this smart campaign would look at the 3 factors and mark a person as unengaged if any matched. 2. The second is to check if any of the 3 would actually contradict the rule of the first so it checks the 3 factors again but only for those marked as unengaged and it runs after the first one by 1 hour every day after mid-night. So far this worked fine for us.

MaenHadid · ‎09-03-2021

We moved recently from HubSpot to Marketo, and although Marketo is very strong at several areas, I was very surprised that things I took for granted in HubSpot which are indeed basic metrics that we need to evaluate leads on are not available in Marketo and very hard to replicate (without Javascript or coding). Things like counting the number of pages viewed, emails opened, clicked, forms submitted...etc. Here are 2 screenshots from HubSpot where we can see default properties that HubSpot generates where you can even filter by how many times or add a time frame for almost all of these properties. This idea post is posted more than 6 years ago and till today Marketo didn't catch up, I hope this changes soon!

SanfordWhiteman · ‎08-31-2021

Would using Zapier to collect Gravity Form submission and pass them to Marketo count? That isn’t using the Forms 2.0 API, because it’s relaying to another API gateway (or 2 other gateways) and then using the REST API. The Forms 2.0 API is JavaScript-only (that’s why it has such higher capacity).

MaenHadid · ‎08-30-2021

That solved my problem, thank you @Jay_Jiang !

MaenHadid · ‎08-28-2021

Great read! Thanks for sharing. I wish it had more examples on best practices for online advertising programs and how they best setup to sync with SFDC. Example: do we setup a program for Google AdWords for all leads coming from this channel? If so, the sales team wouldn't really care about the source of the lead but more so about which form the lead filled. Some forms can have different options (request a quote or demo selection in the same field) so it's hard to set a different status. I'm new to Marketo so maybe it's just a current struggle, not sure if others have the same concern/question. Thanks again @Will_Harmon2 !

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Date Registered	‎07-28-2021 12:20 PM
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