Hi Zoheb, There are a few things you can do here, although it may be easier to handle some of these in Salesforce.   Lead Alerts the simplest solution here is to use Sales Insight  New MQLs I would recommend using process builder to trigger a post to Chatter when a lead hits the MQL stag See screenshot below  Reminders You could probably leverage Salesforce tasks for this. For example, creating a workflow rule that creates and assigns a task to the lead owner when certain criteria are met. I can provide a more detailed answer if you provide some more info on when/what reminders are sent Hope that helps!  Dan ... View more