Two things here: I would never do that in the same flow, as the decision to sync would likely be a central process you want to manage once and not umpty times in each smart campaign. The same applies of course to the scoring itself! Imagine what you have to change if you decide to change the score from 2 to 3 points in each and every campaign... You can set up a central program where you house both the smart campaign for syncing the lead as well as any smart campaign managing your scoring process. Honestly, clicking link in email is not a very good scoring factor. You can find many community posts about the issue of mail scanners registering loads of email clicks where no person has ever even seen the email. If you want to add real business value from your leads, talk to your business contacts and find out what really represents a high propensity to buy. Which webpage visits show intent, which form fills, etc? And build out a scoring model that actually generates leads with value. ... View more

Hi,   This sort of Smart List filter is not possible with standard Marketo tools / within the Marketo web UI.   You could export all your leads, with the score field included of course, and filter them offline. Then reimport into a static list or update a field (such as a DateTime field AccountLeaderboardAsOfDT).   Or you could use a webhook to a call a service that keeps the running leaders.  The problem with this — and I say this as someone who loves webhooks in general — is everyone needs to be running through the 'hook, all the time, because you need to be able to push the former leaders back to no-leader status.     ... View more

Hi,   1. I have a list of email addresses that I received from my sales team that I need to send an email to.  2. The same way I have a list of email addresses that I need to exclude from the main target built within the smart list. There are many, many ways to execute a send to a filtered target audience in Marketo... too many to explore here!   At simplest, you can import the lists — the general audience list and the suppression list — to 2 different Static Lists.   Then set up an Email Program. In the Program's Smart List, have the filters be Member of List 1 [AND] Not Member of List 2.   Again, this is only one way to do it, and not the best way but likely the simplest. ... View more