An Open is only logged once per person per email in Marketo, and there is never a second such event in the Activity Log. - This made things so clear. Thanks a lot! ... View more

In the Sky Version, you can add labels, and then filter in the tree.  ... View more

I'd say this is a reliable way to ensure that all emails are considered. Although, I have seen examples recently when these filters do account ALL values, but haven't used it as a direct combination of filters and advanced filter logic is more reliable. Would be great to know if we have observed the filters account for all values? ... View more

Try the engagement program if the interval is fixed and use a Smart campaign to set your logic to send the next series of emails. Let me know if you need help with the setup. ... View more

In fact, recently I have noticed a new feature in Marketo: https://docs.marketo.com/display/public/DOCS/Program+Member+Custom+Fields   Custom fields for programs, which are probably a better choice than adding the field to the Person record, if the information is strictly tied to one campaign (program).  I see there are some important limitations like these fields not being available for tokens (probably a good idea is to use them strictly for operational information or reporting and not for any customer facing information that you may want to share with them).    I have to be honest, I haven't used them myself yet, but they do seem a good option for storing program specific information, like score attained from the program itself for every record in it.  ... View more

Hi @Emily_Kucharczy ,   You can get additional information from the discussions after the article - https://nation.marketo.com/t5/Product-Discussions/Bot-or-Not-Are-you-suffering-from-bot-clicks/m-p/90953#M54237, also a very good solution is to create a "Honeypot" link and each lead "bot" that will click it will be transferred to a specific list. ... View more

This is part of why engagement programs are so good. The order in which emails (or nested programs) are put into an engagement program will determine the order they get communications, on a set cadence.    And, it can be hacked so there are never any casts without content. https://tech.gadventures.com/building-an-advanced-email-queue-with-marketos-engagement-programs-4999f01b5681.   Not quite what you are asking necessarily, but that functionality isn't really possible in Marketo - and when you think about it, it would be a very difficult thing to engineer as a feature. You'd need to create "hierarchies" of each email....but then what dictates what happens when two emails of the same hierarchy are due to be sent? It gets messy quickly. Engagement programs allow you to set this, so hopefully that works. ... View more

Awesome tips. I've recently been getting into more separators between all the abbreviated items; so for CM 19F doing CM | 19F -- it ends up adding 2 extra characters, but if you have multiple tracking items, it helps visibly delineate. I was using dashes and spaces and underscores before, but once I started using vertical pipes, it made me that much more happy.   For instance: OP | 20F | Prosp | {content name}   ... View more

Hi Rachel,   From your given use case I assume you would want to create advance nurture program with inherited programs in it.  You can create a trigger based campaigns instead for each of the event type programs and add records to specific nurture stream, for eg.  Campaign 1: Smart List- Program Status changes to 'Webinar > Attended'; Flow- Add to Nurture Program Stream 'Webinars' Campaign 2: Smart List- Program Status changes to 'Tradeshow > Visited Booth'; Flow- Add to Nurture Program Stream 'Tradeshows'   With this approach you would NOT have to build inherited programs within your Nurture programs, instead your status tracking trigger campaign would manage to feed records in your nurture tracks.  You'd also be able to track success for programs based on the success step which is defined at program channel/step.    Thanks! Priyank ... View more

Thanks!!! Good list! ... View more

No need to test, read this: Feeding the Durable Unsubscribe List without increasing the database -Greg ... View more

What this means is that your form will be in Spanish (the user experience on the landing page).  Yes, select a locale as well.  The settings itself inside of Marketo will still come out as English. ... View more

David Myers​ is the Marketo PM for Content-AI - and is probably the best person to ask. ... View more

Do you use conditional code for Outlook clients by chance?  Sometimes people forget to update both the Outlook and non-Outlook versions of content to have the same links.  Like Josh said, that could result in an email not working the same across all email clients. ... View more