Balkar_Singh

The "Sent" column = Number of people to whom at least one email delivery attempt was made.This is how Email Performance is setup in Marketo. It's clearly possible that if you send the same Email to multiple people, it will count it as once. A simple alternative could be to "Clone" your Email to sen...

Can you elaborate?

Segmentation is such a high leverage lever in marketing. Thanks for sharing, great post!

Agree with Sandy here, great additions. To me, these so-called "purposeful" duplicates seem wrong. A person doesn't duplicates into another person just because of an MQL. I might be oversimplifying it, but it doesn't reflects reality.

Assuming if you have your smart campaign settings to score people every time someone clicks the emails, try considering changing the campaign settings to qualify people once every day or every hour, instead of every time. That might be causing to count a spike in bot-activity and skew the scores.

If you want to use choices, it is usually better since you get everything in one smart campaign flow - however, only the first matching choice applies. You would need to setup the smart campaign settings to qualify people more than once. Refer #9 in the following articlehttps://experienceleague.ado...

@smpeck - Yes, there is no penalty for guessing. I can send the answers too. We shared it at some point, but will attach it here as well. PS - please note the program has concluded, but I am happy to answer!

Hi All,Please fill the following survey for your chance to get 50% certification exam voucher.https://forms.office.com/r/M0QZUCbAKGThanks,

Hi All! Here is Quiz 4,https://forms.gle/fKt7eoKiGEdEMN859 Do complete the Quiz 3 if not done already. Thanks!

Hello Everyone!Here's Quiz 3!Please access it via this link: https://forms.gle/KhHgeBBdUdcxP6aH6Also, please find the answers to the previous quiz attached.As we approach the conclusion of the program, please note that I will share the answers to Quiz 3 by Thursday. Quiz 4 will be available by Wedne...