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In regards to engagement programs, if someone is blocked from a cast due to communication limits, the person will qualify upon the next cast so the content will not be missed. I agree with Gerard where your customer preferences will vary by industry. If you decide to make a change, keep a close eye ...
Hi William,Is "Acquisition Program" on the Person record blank? The activity log you've shared is for a specific program. When a new name enters the system as a program member, Marketo automatically sets that program as "acquisition." This establishes credit for First-Touch attribution.Understanding...
Hi Jordan,Your lead scoring model is very dependent on who your business determines as quality leads. There is no "best practice" for scoring demographic data. Personally, I would refrain from scoring country as a demographic unless you value a subset of countries as high-value potential customers a...
Thanks for building such a comprehensive resource guide Meghana!
Please run a search on Attribution modeling in the Community. There are many threads dedicated to this topic. Here are great posts created by Justin Norris and Erik Heldebro Reporting and Attribution in Marketo: Comparing Your Options First, Last and Multi Touch attribution for UTM parameters and au...
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It sounds like you want to create your smart lists under Group Smart Lists in Database. You can create smart list subscriptions to act as "smart list reports" for your stakeholders.
If you are only using one partition - how are members belonging to each workspace? I've worked in one partition across multiple Market Area workspaces - but still, there is only one field for Person Status. It sounds like you would need multiple custom Person Status fields per workspace, which is no...
I've worked with Email Monks and was also happy with the turnaround and customer service.