Badges
Accepted Solutions
Likes Received
Posts
Discussions
Ideas
Blog Posts
Good examples of how to scale and maximize efforts
Typically webinar, event reminders. Agreed that customers may find these annoying, but it would be nice to quickly validate the assumption via filtering in a report - aside from manually doing so in Excel of course.
Let's say you want to report on all emails in a workspace through EPR, but only want to report on marketing emails. You need to manually search and filter out any non-marketing emails in excel. If we are using MPTs with operational emails built into the MPTs, the approach of deselecting OP folders i...
Have you checked to make sure your fields have been mapped correctly?http://docs.marketo.com/display/public/DOCS/Configure+Marketo+Sales+Insight+in+Salesforce+Professional+Edition This is for Salesforce Professional configuration, but you can also find Enterprise or Salesforce 1 documentation in the...
For evergreen content, I typically use the year and replace month with 00 for searchability. IE 1900-NUR-Product ABC-TOFU Content Track. This way, you know what "always-on" campaigns you launched in 2019.
Are emails 2, 3 and 4 new emails or just subject line variations? You approach seems a bit overcomplicated. If these are individual batch sends, I would recommend using the Email Program - which you could clone for each subsequent test (obviously replacing email asset / subject line test criteria).N...
For batch subject line testing, it is recommended to use the Email Program with native A/B testing functionality. Use "Subject Line" A/B Testing - Marketo Docs - Product Documentation Is your program supposed to be a lead nurture program? More details on the setup would be helpful. What is the logic...
It is really up to your business how you want to manage and craft your auto-response message. Here is an article from Litmus you may find helpful: Say No to No-reply Email Addresses – Litmus Software, Inc.
We have the Change Program Status flow step to Registered upon form submission and the token works upon initial registration. The issue I raised is that once a person reaches the status of Attended On Demand, the Registered status is stripped. I imagine this is because a person cannot move backwards...
You can subscribe to Salesforce Sync Errors from the Notifications tab in the Marketo Admin.