This is great- thanks so much for the thorough explanation Dan! I have a similar set-up for Content Programs- one for each new asset we create- that house the assets themselves and then a set of smart campaigns that are attributing the content download to different channels (Paid Advertising, Social, PPC, etc.) based off of URL parameters. My goal was to eliminate cloning a program per channel with the same form and landing page for the purpose of attribution. I will certainly be up-voting the articles about improving the URL builder and UTM parameters as that would certainly make my life much easier. ... View more