Issue You would like to run an A/B batch test on an email using Random Sample, rather than using the Email Program A/B test to do it.
Solution Random Sample can only be used in flow steps, not in the Smart List, so you will need to go through a few steps to create your manual A/B test.
First you will need to divide your audience into two static lists, one for the test send and one for the winner send.
Create two Static Lists, one for your test audience and one for your winner audience Use a Smart Campaign with an Add to List flow step and a Choice with a Random Sample criteria to divide your leads into the test and winner lists
Next you will need to set up the Smart Campaign to send the test emails.
Use Member of List for the Smart List, specifying the list with the test audience you just created Use the Send Email flow step with a Choice and a Random Sample to send the emails you are testing to your test group. Remember that the final slice of your test group goes in the default choice.
Create an report to evaluate the performance of the test emails and send the email you choose to the leads on the static list you created for the winner.
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Marketo does not sync any lead automatically in SFDC. Before we discuss fuhrer, we have to first understand how Marketo and SFDC sync actually works. There are two ways to sync a lead in SFDC: Automatic sync with 5 mins (default) interval: With this sync cycle, Marketo sync all the leads member of a program which is synced with a SFDC camping at program level. Manual sync using smart campaign flow action: Any lead part of a smart campaign with any of the following flow action will be synced immediately in SFDC (it will by pass the automatic sync cycle and will consume additional SFDC API calls): With that you can customize your Marketo setup to sync only lead which have become MQL. Usually, I don't suggest to quarantine the leads in Marketo though. The reason is if you have any other system integrated with your CRM and you are getting new leads in there, it might result in duplicates in Marketo which is not a good sign for Marketo database health. Instead, what I would suggest is to Sync all the leads to SFDC. Assign the leads to Marketing Lead Queue at the beginning Hide all of these non-MQL leads from Sales Reps. (Can be done in SFDC easily, connect with your SFDC admin) Create a central smart campaign in Marketo to re-assign the MQL leads to the correct owner. Hope this will help but feel free to ask any further question you may have.
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Hi Ankit, Yes, that is why I asked him how his scoring works and if his threshold should be nurture based only. There are to many variables to give a clear answer without understanding how their scoring works. Hey Sandy! How are you doing? Hehe, I love that everyone knows you =p
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