Hi, Interesting discussion and example of management. I'm working on some clean up management at the moment, too. Do you really delete all bounced emails? If you're on a shared IP and another Marketo customer sends some bad mailings and the IP gets a bad reputation, you will also remove all emails which will be bounced because of Hard Bounce/Spam blocking? I like your automated management/flow, but I would add a constrain to trigger "bounce email" and add "category 2". All other bounces I would keep in database and review before deleting. Hard Bounces Category 1 – spam block (Email Suspended=true (for 24 hours)) Category 2 – email invalid (Email Invalid=true) Soft Bounces Category 3 – Soft Bounce (Mailbox Full, Timeout, Soft Bounce, Generic Bounce) Category 4 – Technical Soft Bounce (Transient Failure, Admin Failure, DNS Failure, Too Large) Category 9 – Unknown (Undetermined) Best Johanna
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