If you want automatic, one way is to link the buttons to a landing page with a Marketo form that auto submits and changes statuses based on what was submitted. You can get the form to dynamically submit by appending parameters to the link Another way which requires an extra button click (and possibly a login too) is to use links to Salesforce tasks with parameters that prefill the task, and trigger smart campaigns listening for 'activity is logged'. e.g. < a href = " https://domain.my.salesforce.com/00T/e?who_id = {{lead.SFDC ID}}&tsk5 = Wrong%20Fit%20%28id:{{program.Id}}-40%29&tsk6 = Do%20Not%20Remove%20id%20tag%20in%20subject&tsk12 = Completed&retURL = {{lead.SFDC ID}} " > Wrong Fit </ a > ‍ the 'tsk5' parameter will prefill the subject of the task. I have a smart campaign listening for the program id + step as a unique code e.g. id:2759-40 ... View more