Well, Marketo's feature set isn't so driven by how one might use the UI for ad hoc work, but by true marketing automation needs. The emphasis on MA means you shouldn't be in a situation where you need to see every single list across your instance, regardless of its relevance to the current task. Again though, I have indeed been in situations where maintaining an allCurrentLists type field is justified. With the API, fetching list-first is clearly inefficient. The field is also useful in Velocity.
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Hello Community, Although I am late but want to share something which I believe is really helpful in this type of scenario - Let me put this case in simple words: "You have an email program, inside which you have assets like email, list, smart campaigns, etc. You want to do A/B testing on email subjec-tline/whole/sender, you have added email in the program. Now while creating the smart campaigns to capture open/bounce/etc. you are unable to find your email in smart list" Solution : In order to find the email in smart campaign>>smart list>> you need to approve the A/B test program, then only you can find your email. Once you have approved your program, you will be able to find the email attached to this A/B test program. After this use the constraint >> Test Variant to select the choice. #marketosmartcampaign #smartcampaign #marketoABtesting
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