Of the many powerful tools in Marketo Engage, you don’t want to overlook Segmentation. Creating and maintaining Segmentations can empower you and your team to develop more personalized content through your emails and landings pages, enhance your reporting, and more.   Follow along for a hands-on deep dive session with Marketo Engage Consultant, Hillary Sacks, you’ll learn: How to build and edit a Segmentation Common and uncommon use cases Best practices for maintaining your segmentation Content Level: Beginner   Looking for more resources on segmentation and personalization? Slides: https://engage.marketo.com/rs/460-TDH-945/images/Marketo_Engage_Webinar_TheA-ZofGettingStartedwithSegmentation.pdf  Blog: Segmentation Health Check Updates – Tips and Tricks for Keeping Your Segmentation Updated  Webinar: On-Demand Webinar: The A-Z of Getting Started with Email Personalization  Worksheet: https://engage.marketo.com/rs/460-TDH-945/images/CM_Segmentation_Worksheet.pdf  Have more questions about segmentation? Comment below! ... View more

If there’s one thing the world can agree on, it’s that 2020 has been an unusual year. Whether your company pivoted to an all-digital strategy, or you picked up some new skills after experiencing job loss, 2020 has been a time for change and growth. Join  Marketo Engage Champions, @Grace_Brebner3 and @Josh_Pickles  as they reflect on their top lessons this year and how they’re planning ahead for 2021.   Looking for Marketo Engage best practices?  Follow Grace and Josh on their YouTube channel, The Automation Geeks (TAG) Join the APAC Virtual User Group ... View more

Understanding the buying process that your personas go through is critical for any marketer. With the goal to deliver prospects the right information at the right time, you're tasked with creating campaigns that offer personalized content for each persona across the entire buyer's journey. Follow along with Marketo Champion Moni Oloyede to learn how to use Marketo Engage engagement programs with dynamic content to create scalable nurture campaigns that bring prospects along through their entire buyer's journey. You’ll learn: How to approach segments for a buyer's journey How to configure an engagement program for a buyer's journey Best practices for QAing dynamic content and engagement programs   Webinar details: Length: 45-minutes including Q&A Experience level:   Intermediate ... View more

Connecting with your customers through relevant content has only become more important over the past year. With multiple ways to personalize your email content in Marketo, how do you know where to start?   During the webinar, Marketo Engage expert Tori Forte will dive into her Marketo Engage instance to review using tokens, dynamic content, and email scripting to help with your email personalization. You'll learn: Set up for tokens and dynamic content Pros and cons of each personalization options Use cases for tokens, dynamic content, and email scripting   Looking for some additional Marketo Engage on email personalization? Slides: The A-Z of Getting Started with Email Personalization Blog: Marketo Master Class with Beth Massura - Tokens, Templates, and Snippets  Blog: Marketo Success Guide - Segmentation Blog: Upping Your Token Game - Getting Started with Velocity Scripting ... View more

  Are you nurturing your customers beyond the basic funnel management? In this on-demand webinar, Marketo Certified Solutions Architect and Adobe Consultant, @Tori_M_Forte , for a live webinar covering the key functionality of the Engagement Program type, best practices on when to use it, and a live walkthrough of example use cases to inspire you to broaden your use of Engagement Programs beyond funnel management.   You'll learn about the following use cases: New Prospect Onboarding Always-On Content Strategy Looking for additional resources on Engagement Programs (nurtures)? Slides: Next Level Engagement Programs Webinar: The Nitty Gritty of Next Level Nurtures Blog: Managing Engagement Programs Checklist: Testing Your Engagement Program Questions or feedback? Be sure to leave them in the comments below! ... View more

Hello Marketing Nation! The Customer Marketing Adoption team is working to develop adoption webinars that will help you and your team better understand Marketo. We'd love to hear from you about the topics you want us to cover, and the overall webinar experience from invite to on-demand viewing. Please use the link below to  schedule a feedback interview with the team.  Schedule Here Questions? Email me @ Pedroza@adobe.com Thank you! Katie ... View more

The “KonMari” method, derived from the popular Netflix show, “Tidying Up with Marie Kondo,” can also be applied to your MarTech stack, specifically, your Marketo instance. There are simple steps you can take each day to maximize the value and ROI of your Marketo instance and drive a more efficient marketing strategy. Follow along as Helen Abramova‌ and Matthew Gomez‌ demonstrate how to configure Marketo Engage to scale for long term success, how to avoid typical pitfalls, and which “red flags” you should never ignore. They share key practices and processes that will enable your environment, as well as practical tips and tricks for improving your Marketo Engage performance. Additional Resources: The Ultimate Go-Live Checklist Grace Brebner Getting Start on Your Marketo Documentation and Training Segmentation Health Check How to "KonMari" Your Marketo Instance for Peak Performance slides I including bonus content)  Questions or feedback? Be sure to leave them in the comments below! ... View more

Watch as three of our Marketo Champions share their lessons learned from their combined 20+ years of Marketo experience. Check out the topics they cover: CRM + Marketo Syncing - :32 Alert Best Practices - 1:21 Brand Tokenized Approach - 2:28 Thank you, Carissa Russell, Chelsea Kiko, and Loren Posendek for sharing your lessons learned with the Marketing Nation Community! Now it's your turn, share your lessons learned and questions in the comments. ... View more

  Join Marketo Champion and Digital Pi Consultant, Jessica Kao, as she walks you through how to set up your Lead Sources following best practices for your business.   In this short video, you'll learn: How to define your lead source Common examples of lead source Lead source best practices   Want to dive more deeply into Lead Source? Check out this Lead Source or Acquisition post by Marketo User, Steve Moody.   Still have questions? Let us know below in the comments so we can help you out! ... View more

Marketo Champion, Joe Reitz, has developed a video series for all Marketo users. From beginner to advanced there is something for everyone to learn from in the videos. Below you'll find links to all of Joe's videos here on Marketo Central and on his YouTube Channel. Beginner: Marketo-Fu Intro and Basic Overview for Beginners​ Marketo-Fu - Episode 2: Program Types & Purposes​ Marketo-Fu - Episode 3: Program & Channel Tags​ Marketo-Fu - Episode 4: Adding Users and Roles​ Marketo-Fu - Episode 5: Program Setup Best Practices​ Marketo-Fu - Episode 6: Smart Campaigns 101​ Marketo-Fu - Episode 7: Naming Conventions​ Marketo-Fu - Episode 8: Marketo Forms 2.0​ Marketo-Fu - Episode 9: Important Considerations for Acquisition​ Marketo-Fu - Episode 10: Importing a List Marketo-Fu - Episode 11: Reporting 101​ Marketo-Fu - Episode 17: Create a Seed List​ Intermediate/Advanced:​ Marketo-Fu - Episode 12: Lead Scoring with Marketo​ Marketo-Fu - Episode 13: MQL Alerts​ Marketo-Fu - Episode 14: Bounce Management​ Marketo-Fu - Episode 15: Attribution Basics​ Marketo-Fu - Episode 16: Merging Duplicates​ Marketo-Fu - Episode 18: Advanced Flow Steps​ Marketo-Fu - Episode 20: Daisy-Chaining Fields (concatenation of values)​ Marketo-Fu - Episode 21: Batch Approving (or Re-approving) Templates!​ Marketo-Fu - Episode 22: Linebreaks for Text Area Fields​ Marketo-Fu - Episode 23: Lead Grading​ Marketo-Fu - Episode 24: A/B Testing in Engagement Programs​ Marketo-Fu - Episode 25: Lead Grading Part 2​ Marketo-Fu - Episode 26: Universal Tokens​ Marketo-Fu - Episode 27: Capturing UTM Parameters on Marketo Forms​ Marketo-Fu - Episode 28: Basic Data Management​ Marketo-Fu - Episode 29: Global Variables in Email 2.0​ Marketo-Fu - Episode 30: Tracking Online Ad Success via Marketo​ Marketo-Fu - Episode 31: Advanced Wait Steps​ Marketo-Fu - Episode 32: Intro to Revenue Cycle Models​ Marketo-Fu - Episode 33: Building an RCM​ Marketo-Fu - Episode 34: Reporting on SLAs Past Due​ ... View more