People with non-empty Original Referrer have at least one associated Munchkin cookie. ... View more

Opens in an EPR include people/things that followed links but had images disabled — as well as those with images enabled.   Opens in a Smart List include only people (and not as many things) who had images enabled. ... View more

Not all Clicked Email activities result in Munchkin initializing.   The end user and/or scanning app must also:   (a) navigate to the target page (meaning JS is enabled on the initial hit to the tracking server) (b) load the Munchkin analytics library (meaning Munchkin is not exempted) (c) initialize Munchkin to send the first hit   A mail scanner need not follow the entire process. ... View more

No need for anything fancy, this is exactly what pURLs are for!   Check these recent threads on pURLs:  https://nation.marketo.com/t5/Product-Discussions/Filling-in-a-form-based-on-an-entered-code/m-p/302247#M170202 https://nation.marketo.com/t5/Product-Discussions/PURL-not-prefilling-and-what-if-Code-is-wrong/m-p/302301#M170233     ... View more

There's no need for a UUID (the universal part in Marketo) because you already have a locally unique ID, the Lead ID.   There's no single, permanent device UUID known to Marketo, nor could there be because of browser privacy restrictions. But if someone has only one Munchkin Cookie ID (their cookies have not yet been cleared) then the Cookie ID + Lead ID constitutes a locally unique identifier.   You could of course generate a GUID v4 in JS and assign that to the lead, but it wouldn't be guaranteed to persist across browser sessions, hence would not be "the" UUID for that device. ... View more

You can build a referral form that lets the filler-outer (the Referrer) add multiple additional emails (Referrals).   The Referrals are added as additional leads to your database, like any other lead. And they can have a field that points back to the person who referred them.   Of course, Michael's objection is solid. But merely merging someone into your database (if not in the EU) isn't illegal in itself. After all, you may not be emailing them but rather sending them over to sales first. Or they may already be in your db and you just want to tie them to a referrer. ... View more

Hello, Franky. Hope you are well.    Marketo Web Personalization is a Targeting & Personalization platform that helps you engage thousands of prospects on your web site in real-time based on who they are and what they do. It is a very advanced feature that can bring much value to your marketing campaigns when best practices are executed.    I will provide a link below that is a guide to all things Web Personalization - from understanding Web Personalization to getting started with Web Personalization within your Marketo Instance   https://docs.marketo.com/display/public/DOCS/Web+Personalization   Best,  Syrus      ... View more

You've jumped out of the inherited context by calling another campaign. ... View more

The lead is queryable but the result is empty. That's the same thing as not being queryable. An empty result set = no results found. There's no case where a lead in the known part of the database will not be found. I don't really understand where you're getting the lead ID from in these cases where you're sure it's a known lead, but it's also not... ... View more

When posting code, please highlight it using the Syntax Highlighter. The behavior with samples is expected.  A sample email does not have the full lead and CO context, so only use real emails and Preview-by-List to test Velocity. However, the error message also shows the need for more defensive programming. Truth is you don't know that $lead.PostalCode will always have a non-empty value.  Seeking index 4 of an empty String is always a fatal error in Java, and Velocity can't swallow that up. So you need to check for emptiness. And you should take the leftmost N characters up to a maximum of 4. There's no reason to process a 6-char string and a 4-char string differently. Don't know what you're trying to do with "0{$reference}" but that isn't necessary to cast a numeric String to a Number. And do you really want a Number? I doubt it, as these values can fit in an Integer. # set ( $postalCode = $lead . PostalCode ) # set ( $maxLength = 4 ) # set ( $length = $math . min ( $maxLength , $postalCode . length ( ) ) ) # if ( ! $postalCode . isEmpty ( ) ) # set ( $postalInt = $convert . toInteger ( $postalCode . substring ( 0 , $length ) ) ) #end‍‍‍‍‍‍‍‍‍‍‍‍ ‍ ‍ ‍ ‍ ‍ ‍ ... View more

Same standard event. Make sure this code is placed just inside the closing </body> tag so that MktoForms2 is in scope. MktoForms2 . whenReady ( function ( form ) { // form is ready for initial customization here } ) ; ‍‍‍ ‍ ‍ ‍ ... View more

It's trivial to show only the last 20 lines of the field using Velocity. If you want the field to only keep a rolling "window" of a certain number of lines, you must process the field using a webhook. ... View more