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We're currently stamping Lead Source on the Lead Object in SFDC. Only once. We do have a "Lead Source Most Recent" field that we capture, but history is not being tracked for this. Do people commonly create a SFDC custom object for lead source?
Hi Stijn,Yes this does help. A few questions:Was the temporary field in Marketo? Did a program wipe the value? Or a cookie value? How did you house the Medium and Source data?We're currently stamping Lead Source when a lead hits a success status in Marketo program.
You might want to enable field history tracking on those date/time stamp and funnel stage fields in Salesforce too. Will help in tracking movement and regression too.