Guy_Goldstein6

Looking forward to hearing from you!You can reach me at guy@g8technological.com or via linkedin​Have a great weekend-Guy

Hey Carrie,I've recently been working with a number of clients on enhancing their scoring capabilities and building some best-in-class scoring platforms (yes, yes, that's the self-sales pitch but it has to be there ).I've been looking for that one "great" document on lead scoring for the better par...

There are some great resources for cold calling at insidesales.comIf you're looking for some deeper training and helping them get into the cold calling mindset, I've done the course at www.unlockthegame.com and it helped a lot with understanding the mindset needed to succeed at a task that inherentl...

Hey Jennifer,This has been the subject of a great deal of debate at a lot of companies I've worked with. The general conversation goes like this:Marketing wants the deals coming from that lead to be attributed back to the Marketing source (ie. the original lead)SDRs want the deals coming from that l...

Semantics are a big challenge when implementing any system and this is one of those little challenges that you see all the time. The same word is used in many different places to mean many different things, or different words are used in different places to represent the same thing. This issue is pa...

You do know you can just email me! I didn't even realize it was you

Hey Nicole,Great Question!There are 2 things that you're going to want to nail down in order to get the most value out of the campaign objects (and a little bit of customization on the SFDC side):Make sure that Sales are using Salesforce correctly! It's impossible to stress how important this is, bu...

I generally maintain a couple of different "System Acquisition Programs" for leads created in SFDC, sales emails, and historical leads (leads created before we launched Marketo) for the purpose of attributing acquisition programs but still grouping like with like.It works very effectively and I usua...

One of my earliest lessons in User Roles was definitely what Justin calls the "New User" (I call it a "Training Profile").I Set every single new user up first as a "Training Profile", until I can make sure that they have the training appropriate for the role they are going to need to move to.When I ...

Hey Gregoire and Justin,I think you've both expressed some SUPER valuable tips in general for running a Marketo instance and they both cover the issue pretty concisely.The one thing I would add is that when developing lifecycles, I often allow "either" a score of X, OR a particular interesting momen...