About Matt_Stone2

Matt_Stone2 · ‎04-19-2014

I had an issue where blocks of text were displaying in one order in the preview, then sending in another. After talking to Marketo Support, it turned out that if some of your elements are vertically-aligned (e.g. "vertical-align: top") and others aren't, the vertically-aligned ones will default above the others, regardless of actual order. Not sure if that's your problem or not, but I figured I'd throw it out there.

Matt_Stone2 · ‎04-18-2014

You can do this yourself right now. Just remove the unsubscribe text from the admin section of your Marketo instance and then add it to your email templates in both spots. This is how you can customize unsubscribe footers between different email templates.

Matt_Stone2 · ‎04-18-2014

There's a couple of ways you could do it, but here's one way: Create a smart list to pair with your registration form/program. For the filters, add "Filled Out Form" and select the form you're interested in. If you're using it multiple places and only want to know about the results on one landing page, add a webpage constraint and put in the page you're wanting to know about. The leads tab will now show you only the leads who have submitted that form. If you only want the information from the fields on that form, you'll have to alter your view to show those fields. Then you can use the export function at the bottom of the list (in between the refresh button and search field).

Matt_Stone2 · ‎04-18-2014

One thing that Marketo support suggested that helped my problems with older IE versions was to make sure to include the Modernizr JS library. This fixed my problems when utilizing the Foundation responsive framework with forms 2.0.

Matt_Stone2 · ‎04-17-2014

Are you talking about using it as a constraint within a smart campaign flow? Or are you wanting to create a smart campaign that triggers when someone receives a sales email and then something happens?

Matt_Stone2 · ‎04-17-2014

I would say it depends mostly on your scoring model and your sales cycle. If you work off a scoring model of 100 = qualified, and say a lead gets roughly 10 points per form submission, then you'd make your decay model set accordingly. Likewise, if it's not uncommon for your sales cycle to take a long period of time, don't decay your score unless they go beyond the norm. Overall, I like the setup you've proposed, but I also see value in maintaining a singular score that allows for negative scores as well as positive, from a simplicity standpoint. I could see reps getting confused easily if they have multiple scores they need to be looking at to determine who is hot and who is not. It's very much a by-organization decision, but if what you proposed works for you, then that's awesome. That's just my two cents.

Matt_Stone2 · ‎04-17-2014

By category 1 and category 2, do you mean hard and soft bounces? One way to do this would be to create these as program statuses, then have flow actions within your program to set the appropriate status when triggered. This way you could look at the campaign overview and see the breakdown of how many people soft and hard bounced for that particular email. Likewise, you can do the same for unsubscribes, clicks, opens, etc.

Matt_Stone2 · ‎04-17-2014

That's pretty much the best/only way to do it. But like I said, I might supplement that with some text nearby that's also linked and says "Watch the video" or something. You could also play with adding an animated gif in the email as well.

Matt_Stone2 · ‎04-17-2014

It's hard to pinpoint why the exceptions are occuring without seeing the full lists. I'd recommend opening a support ticket and let Marketo take a look at it. I've had similar troubles in the past, and it has usually been a little nuanced error that I overlooked. Sorry I couldn't be of more help.

Matt_Stone2 · ‎04-17-2014

Just to confirm, your filter logic for the smart list is ALL, right?

Matt_Stone2 · ‎04-17-2014

If it's just a static image linking to a landing page or something with a video, I don't see why it would have a negative impact. Deliverability won't really be affected by the content behind links, because it doesn't know what's there. The being said, do NOT use link shorteners in an email, if you were at all considering that. Those will most definitely hurt your deliverability. Additionally, I follow the theory that you design your email as if images will not be enabled. So if you can get away without using an image, or you can supplement it with non-image elements, that's a good practice to follow.

Matt_Stone2 · ‎04-17-2014

Don't use the sync with SFDC campaign function in the program's setup. What I do is I have a smart list called "SFDC Active" -- only people who are in SFDC and not deleted are included in the list. Then when people register for the webinar, there's a flow step that adds leads to an SFDC campaign, but I use the constraint that they have to belong to my SFDC Active smart list, otherwise it skips and does nothing.

Matt_Stone2 · ‎04-17-2014

What are some example domains that sneak through?

Matt_Stone2 · ‎04-16-2014

Josh Hill's guide here goes over the basics: http://www.marketingrockstarguides.com/subscription-management-basics-for-marketo-25/

Matt_Stone2 · ‎04-16-2014

There's a few things you could do... the easiest is go into the landing page's template and add it there. You can also do it on an individual landing page level by dropping it into the custom head section (if the code needs to be there), or you might be able to drop the script into an HTML object via the landing page editor. Your best bet is the first method, as it'll give you the most control.

Matt_Stone2 · ‎04-14-2014

Also wanted to add there's a handful of idea suggestions on this topic already... don't forget to vote for them: https://community.marketo.com/MarketoIdeaDetail?id=08750000000Ir6JAAS https://community.marketo.com/MarketoIdeaDetail?id=08750000000JYD0AAO https://community.marketo.com/MarketoIdeaDetail?id=08750000000I5EJAA0

Matt_Stone2 · ‎04-14-2014

Try this: https://community.marketo.com/MarketoDiscussionDetail?id=90650000000PbYTAA0 If that doesn't work and all he has is the URL, then there's not going to be an easy way to do it (that I know of). What might help a bit is to go into the Design Studio and click on "Landing Pages" (don't drill down, just click on the name of the section). This will display a list of all landing pages and also what campaign they belong to. It won't show the URL, but it's a high-level view that might be a better place to start.

Matt_Stone2 · ‎04-14-2014

Right. The most difficult part is just coding it to mimic an embedded tweet, then you just copy and paste your tweet text, the image, URL, etc. Then you can rinse and re-use as many times as you'd like, just repeating the last steps. A screenshot is easier and will probably be just as effective, but I prefer to code everything I can for emails before I resort to imagery.

Matt_Stone2 · ‎04-14-2014

Caleb is right -- you can't embed scripts in an email, nor should you really want to. Instead of doing a screenshot, I would recommend just coding out a visually-similar table that you can reuse in your templates. It'll be better for deliverability than an image and you'll get essentially the same result, just with a little more up-front effort.

Matt_Stone2 · ‎04-14-2014

What you might want to consider is using an iFrame approach for each form. This way the form wouldn't appear again after submitting it once and you also wouldn't have to worry about the entire page reloading each time they submit.

Matt_Stone2 · ‎04-14-2014

The method I outlined will also show you campaigns using the field.

Matt_Stone2 · ‎04-14-2014

If you go into Admin > Field Management and select the field you're looking for, it'll show you where it's being used (which forms, specifically). You can then update only those forms and as you're doing those, you'll be able to see which landing pages are using that form, and approve the drafts accordingly.

Matt_Stone2 · ‎04-14-2014

I'd like to build a smart list to identify leads who have filled out two or more unique forms within a larger campaign. I know I can use a minimum number of times constraint on the "filled out form" filter, but I don't want to run into leads who filled out the same form twice--they need to be completely different forms (or rather, the same form on completely different landing pages). Any ideas?

Matt_Stone2 · ‎04-11-2014

I haven't experienced anything like that -- have you tried submitting a support ticket?

Matt_Stone2 · ‎04-11-2014

You can use tokens in change data value flows. So instead of giving a number, you can put {{lead.Lead Score}} or whatever the field is you want to copy.

Matt_Stone2 · ‎04-11-2014

If you set up a triggered smart campaign to fire when they visit the category, you'd just have to set the schedule to only allow a lead to run through the campaign once and not every time. This way they'll get the score boost the first time and then never again.

Matt_Stone2 · ‎04-11-2014

It's hard to say without looking at your email itself. It could be a lot of different things, including IP reptuation (are you on a shared IP or dedicated?) Do you use any email testing prior to sending? This will give you a decent idea of potential delivery issues. You might want to check out Litmus or Email on Acid -- they both have trial periods that you could utilize to see if they point anything out for you.

Matt_Stone2 · ‎04-10-2014

Are you talking about setting the email program's statuses retroactively? You can use a smart campaign with various filters to perform these actions... for example: Filter: Unsubscribed From Email (select constraint of the email you sent) Flow: Set program status

Matt_Stone2 · ‎04-09-2014

If you really wanted to get creative, you could do this with the API. You could have a script that runs on a cron schedule (say, daily) and looks at all the new leads for that day. It could take all of their names, lowercase them, then just capitalize the first letters, and then update the record. You'd have to build in some logic if you really wanted to make it work well, so that you're not screwing up names that are formatted fine and don't follow the very basic rule I outlined above. All in all, this is probably not worth the effort, but it might be fun to try.

Matt_Stone2 · ‎04-09-2014

You could create custom columns in a report to satisfy your visual needs. You won't really have percentages, but you'll be able to see the total leads, then a custom column for each response with however many leads responded with that answer. You'd just need to create smart lists with the proper filters for each response and add those to the setup of your report. Regarding your alternative method, you could accomplish that with jQuery, except I don't know how you would submit the form. If you had control over the confirmation page for the Google form and were able to pass the results through to that page, you could execute the second form there, but I don't think you'll be able to do that with the Google setup. I'd give the Marketo way a try and see if that is enough for you.

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Date Registered	‎01-13-2014 03:43 PM
Date Last Visited	‎01-29-2020 02:27 PM
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