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My guess is there's no good answer to this question, but here's what I'm looking for: I'd like to know the first time a lead actually engaged with our company -- meaning they filled out a form, had some kind of interesting moment, etc.I don't have any fields set up to record this information, and na...
I know there were significant changes to anonymous lead tracking several months ago, but I was wondering if it's still possible to trigger a smart campaign based off anonymous inferred companies. So essentially if an anonymous lead whose IP is inferred as ACME Co hits our website, we can trigger a s...
Is it possible to include the Lead Owner AND the Account Owner on the same alert? The drop down only gives options for one or the other -- and the problem with doing two separate alerts is it's two separate emails. Ideally, they could be on the same email thread.My other thought was whether or not t...
Most all of my programs in Marketo are synced to a corresponding SFDC campaign. Normally this is great... but I also have some triggered programs that are activated by changes in program statuses (example: webinar attendee alerts are sent to sales when ANY webinar program's status changes to Attende...
I ran into a problem today for the first time using Marketo: the same person received the same email multiple times. The cause of this problem was twofold: the person had duplicate records in the system, and I was A/B testing different send times. According to Marketo, when A/B testing, each variant...
I've been playing with this today and I think I've already got my answer, but I wanted to confirm with the community. I'd like to send an email to promote an event, but suppress anyone with a specific status (RSVP). However, I still want other members of this same program to receive the email (anyon...
Apologies if there's already a few threads on this, but I just wanted to see what other folks have found works best when configuring your forms to re-subscribe/opt people back in that have previously unsubscribed. I know some documentation says just add the Unsubscribed field to each form, hide it a...
Allow for SFDC Campaign tokens to be used in the "Added to SFDC Campaign" trigger within a smart list. Currently it doesn't accept the token, even though most all other flow step actions having to do with SFDC campaigns do accept the token type.
I'm curious how people have dealt with organizations in which purchased leads are a big element to their demand generation programs. I'm staunchly opposed to purchasing leads, but despite my arguments against them and how they can damage a company's reputation, are bad for compliance, etc. -- I get ...
I'm working through a scenario dealing with preventing purchased leads from flowing down into Marketo UNTIL they opt-in naturally. Our sales team acquires leads and imports them directly into Salesforce, I believe as contacts, and in order to maintain compliance, we mark them in a way that prevents ...