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While there's no perfect recipe for success for your Marketo implementation, most Marketo users can agree on two things that'll make the process a whole lot smoother:1. Plan ahead of time: It's always a good idea to keep a plan or timeline around your implementation so you can make sure you're hitti...

“Imagine you win the lottery today and quit your job tomorrow. Would someone be able to step right in and take over your Marketo instance?” This is the mindset Tori Forte, Marketo consultant extraordinaire, recommends as you’re thinking about documenting your Marketo instance. In fact, good document...

Are you getting ready to integrate your CRM with Marketo? To make the process smoother, be sure to map out your fields and their relationships before you connect the two systems. Check out this worksheet put together by the one and only Juli James to get started!To regularly receive content to help ...

Smart list? Engagement programs? Clones? As a new Marketo user it can feel like working in Marketo is not just about learning how to use a platform, but learning how to speak a different language. If you're trying to understand all the terms and concepts you're running into, check out this Glossary ...

Onboarding Adobe Marketo Engage can be a critical period for organizations to set themselves up for success and there are a lot of decisions to make about your instance. Sometimes it can be hard to know the best way to go about it. We asked our customer advocates some new Marketo Engage users throu...

I’ve often heard people say Adobe Marketo Engage is like a Ferrari, Cadillac, [insert powerful sports car here] - there’s a lot you can do with it, but you have to know what you’re doing. For new Marketo Engage users, this might seem intimidating, but the good news is there are a lot of resources to...

Last updated: June 2nd, 2024 Join Marketo Engage Champion alumnus, Jessica Kao (Jessica Kao), as she teaches you how to build effective Channels and easily customize them for your business. Note: This session does not reflect the current Marketo Engage interface. Please cross-check the product docum...