Is it possible to have a Marketo smart campaign (that could add a lead to a program) trigger off of the contact owner clicking into the alert email (not an actual lead clicking int...
I wanted to share another awesome channels resource from Summit 2019: Abby Ryan's talk, "Time to Change the Channel and Increase Your Business Impact". Some really great insights ...
That's a wonderful idea, Beth Massura! Having that charter align across shared objectives will help spread accountability, so it's not just on your Marketo team to enforce the rul...
Absolutely, Amy! I love how specific this advice is and re CRMs it really makes a huge difference if you're thoughtful about which fields you're integrating into Marketo and plan i...
This is really useful, Amy Connor! I know even my team struggles with keeping track of changes in our Marketo instance and I think having a log like this is incredibly valuable. T...
Sanford Whiteman our Marketing Ops team actually found the error! Turns out I had created the email in one program, which had the correct (naked) URL, but the test smart campaign ...
Sanford Whiteman I'm actually having the same issue as this one, but I'm the only one who's touched the tokens with the URL and they're naked (without the https://). I can't figur...