Meghana_Rao1

Last updated date: June 2nd, 2024 Follow along as Marketo Engage Champion @Andy_Caron3 shares how to build a nested content program within an Engagement Program in Marketo Engage. Note: The UI in this tutorial is different from the current Marketo Engage interface. Please cross-reference the relev...

We all want to build long-term relationships with our customers and prospects, and yet most brands only communicate 1-2 times after acquiring a lead. Given that only 4% of website visitors are ready to buy, it’s clear that basic drip campaigns are not a long-term strategy. However, many marketers a...

If you're using Marketo Engage, you're probably nurturing your prospects through the buying journey until they're ready to seal the deal. Now nurturing doesn't have to stop once the sale is completed! Our Customer Marketing Adoption team has taken engagement programs beyond the regular sales cycle t...

Last updated date: Aug 29th, 2023 **Posted on behalf of Kelly Jo Horton @KellyJo_Horton, Senior Client Partner, Etumos.**Many of you have seen my Lead and Data Flow diagrams and asked me for editable versions. I am finally getting around to making the diagrams available for anyone who is interested....

Getting started in an inherited instance can feel overwhelming with pressure to ramp up quickly and efficiently while still being thoughtful and thorough. Generally, the best place to start is to audit your instance and now you can use this Inherited Instance audit checklist to guide you through tha...

Getting started with lead sources in Marketo Engage? Define your lead source criteria and smart lists beforehand with this Lead Source Champion Worksheet created by @Jessica_Kao3! A Few Lead Source Best Practices To Get StartedDon’t be too specific with your lead source information, or you’ll end up...

Last Updated Date: July 14th, 2023 You’ve completed your implementation, the previous system has been checked for any delta opt-out requests, all of the relevant programs and data have been migrated over and you’ve kicked off the process to begin sunsetting your old platform. So now you’re probably...

In this edition of Peer Perspective, Marketo Engage Champion (2019), Kyle McCormick‌, dives deeper into his company's Marketo Engage implementation. You'll learn about the challenges he faced and his tips on how to successfully and efficiently drive your onboarding process.

Last Updated Date: July 14, 2023 Onboarding Challenges: Time, Resources, and Scope When you have 6 months to get a Marketo Engage instance up and running before your previous solution’s contract expires, your onboarding team has to move quickly but thoughtfully. This can be a real challenge when you...

A majority of customers find their consultants to be their most valuable resource during their Marketo onboarding. However, we also know your time with them is limited. Check out the following advice - most of it sourced from Marketo consultants themselves - on how to optimize your onboarding experi...