Hi Akande, Interesting. Is your content targeting consumers who will purchase through your distributors, or is its objective to nurture your distributors, or both? Overall, what is the intention of your content - what's the end action you're trying to get out of your target audience? Do you have a means of tracking whether this action is completed? These are the things I would be looking to measure on. Even if you're not following the "traditional" lead > opportunity > sale model, you probably need a means of demonstrating hard value and avoiding the trap of focusing your reporting only on "vanity" metrics - the ones that make us feel good, but don't inherently prove value. Engagement is a valuable metric for the marketing teams because it helps us understand whether the content on the page is getting a good response - the intended cause and effect being that a more highly engaged audience is a) more likely to "convert" (whatever your definition of that is) and b) more likely to maintain a longer relationship with you - i.e. their lifetime value will be higher. This is not to say that there's no place for reporting on engagement - but rather that exec suite tend to care more about the consequences of engagement than engagement itself, and you'll benefit from a means of proving the correlation between the two in a way that's relevant to key success metrics for your business.
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