Akande_Davis

There are a lot of threads on data cleanliness. I suggest you look at those as well as blog posts from RingLead, Openprise, and similar vendors. You should be able to clean up the data using tools like that w/o deleting all of Marketo. And you should clean up your CRM at the same time, even if your choice is to delete what's in Marketo. If your CRM isn't clean, Marketo will never be clean. But if the data you have in Marketo isn't that valuable to you, sure, purge it all and reconnect the systems later. ... View more

Would you be able to answer Sanford Whiteman‌'s questions to the original poster about your situation? That information is probably necessary in order to give any useful answers. ... View more

Hi Akande, Interesting. Is your content targeting consumers who will purchase through your distributors, or is its objective to nurture your distributors, or both? Overall, what is the intention of your content - what's the end action you're trying to get out of your target audience? Do you have a means of tracking whether this action is completed? These are the things I would be looking to measure on. Even if you're not following the "traditional" lead > opportunity > sale model, you probably need a means of demonstrating hard value and avoiding the trap of focusing your reporting only on "vanity" metrics - the ones that make us feel good, but don't inherently prove value. Engagement is a valuable metric for the marketing teams because it helps us understand whether the content on the page is getting a good response - the intended cause and effect being that a more highly engaged audience is a) more likely to "convert" (whatever your definition of that is) and b) more likely to maintain a longer relationship with you - i.e. their lifetime value will be higher. This is not to say that there's no place for reporting on engagement - but rather that exec suite tend to care more about the consequences of engagement than engagement itself, and you'll benefit from a means of proving the correlation between the two in a way that's relevant to key success metrics for your business. ... View more