A few ways to do this. Here's one way: In Marketo create a textarea field to capture the history of the utm values On your site, implement your own cookie that cumulatively date stamps and tracks the utm values (save the cookie as string, update the cookie as a json array) On form submit, save the cookie data to Marketo as a string to the textarea field you created In your email alert to sales, use velocity to parse the json formatted string and use foreach to build a list/table of touchpoints
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