Audrey, I recommend reviewing the Marketo Sync documents. You should NOT set Lead Score in SFDC. That is for Marketo to change, this is why it is overwritten.
Pretty much any ...
You can go to the Dashboard view.If you want member statuses to show Clicked, Opened, you need to create a custom Email channel that adds those statuses and then setup separate sta...
You can handle frequency in a couple of ways:1. Use marketo's admin tool, this doesn't let the user choose.2. Tell people how often you will send each type of email.3. Setup a fiel...
Ecommerce forums are probably the best places for info. Search for cart abandonment ideas. Whichtestwon might have some ideas. I'll check later.My sense is you want to follow up in...
Kelly,Your current setup is pretty standard. You can definitely switch to using Contacts. There are several threads on this that you should take a look at before attempting to impl...
You should Field Block key contact fields to reduce this risk. It will prevent overwrites while allowing new folks to update/add info.The other problem is likely that someone if fo...
Agree with Mike D that Engagements with 3-4 streams are ideal for your scenario.Your transitions would beFills Out Form B on Page Y, Make Member of Stream BUsing several smart camp...