Chris_Saporito

For Marketo Landing Pages: Shouldn't you be able to do the following that involve Marketo landing pages as the main CTA that you're trying to see clicked?     To my understanding, email protection systems such as Barracuda and Proofpoint click links within your email during the first few minutes of launch (e.g., 1 minute or less), and they don't tend to actually visit the web page as they are only checking to see if said links are malicious. This is how I would go about setting this up if I am running a triggered program that will listen for anyone who clicked the link in the email AND Visited Web Page. Would this setup be correct?   For Website Links: Email protection systems will click on the links, but not actually open the email. This is my thought, but someone please correct me if I am wrong. Would you be able do the following:       And then you would be able to write to a static list in the flow, I'm sure?   Now, another way that I'm thinking about is that I'm sure you could add a Date of Activity constraint to filter out spam clicks too (especially if you are wanting to see who clicked the email in a certain amount of time (e.g., 1 minute or less)). You could set up a Triggered campaign to run, and let's say your email goes out Today at 2 PM ET, you could set a reminder to yourself to monitor the campaign between 2:00 PM ET and 2:01 PM ET, and to turn off the triggered campaign after that and have it written to a list like above? Only thing different would be using the Date of Activity constraint in your smart list as such:     and then...     OR if you want to automate this process, here is what I would do....       hit Run Once   and have this scheduled to run 1 minute after your email launches...   Just some thoughts. Everything I said above may not be entirely the most accurate way, and if you personally think the time limit in the Date of Activity constraint should be adjusted, feel free to move up to 2 or 3 minutes, but usually these email protection systems click malicious links literally within minutes, and don't open the email nor visit your web pages. Only checking links if they are malicious or not.   Hope this helps! Happy Marketo.   Best, Dillon   ... View more

I've read through the whole chain of responses here, but I still have a few questions that I didn't see explicitly answered. Namely, what is actually happening behind the scenes as a result of including the query string:     ?mkt_unsubscribe=1&mkt_tok=##MKT_TOK##     The second half (mkto token) kind of makes sense to me. I've set the class to "mktNoTrack", but still need a way to reconcile the cookie value....although aren't these two ideas sort of going against eachother? If you're turning off link tracking, but then just adding the token back on, what are we actually doing? My only assumption is that this set up prevents unsubscribe clicks from impacting click reports while still letting you reconcile the cookie. If so, then great. Just want to confirm that's what is actually happening here.   The unsubscribe=1 part is really what I'm confused on. What actually is this? Is its sole purpose just to let marketo know that clicks on links containing that parameter are unsubscribe clicks? If yes, does that just used for counting how many unsubscribe clicks your email gets? Someone also mentioned it could affect the "unsubscribed from email" filter. Is that true? Does it also affect the system unsubscribe field in any way?   Note, in our setup, someone who clicks a manage preferences link shouldn't actually be "unsubscribing" (meaning the system-level field changes to true) until they hit submit on the communication preferences form on that landing page, and only if they didn't request to still receive certain types of emails from us. So unsubscribed could be misleading here. That said i'd rather a report be directional and show unsubscribe link clicks (even if all don't fully unsubscribe) than it show we have a 0% opt-out rate on all our emails because there's no query string value to count.   More context: I have the more complex set up--different communication preference centers for different brands we manage. I have a different email footer snippet for each brand, each containing their own link (to a branded mkto landing page). As a result we do not use the generic system opt out link and have commented-out that value in admin. Right now the link looks like "https://www.subdomain.domain.com/manage-preferences-brand". Basically trying to determine if adding that query string to the link in each snippet is really necessary or not.   Thanks! ... View more

We just made our initial product, a Marketo Template Builder, free for anyone. You can go in and build a premium Marketo email or landing page template using your brand colors with no code required here: https://knak.com/products/templates/marketo/  ... View more

I took your advice and created a new custom field for this specific checkbox, and then referred to this field in a Smart List to track signups.   Thanks! ... View more

Has there been any development on this major issue  @Dan_Stevens_ @Aaron_Dear? ... View more

Chris where does this live with the redesign of the support portal?  I no longer see a Manage Authorized Contacts button? ... View more

Great to hear these best practices! ... View more

Hi Jacquline, Were you using Microsoft Office 365 on a Mac or on Windows? And were you viewing the email in your browser or in the desktop app. GIF's should animate in the browser (Outlook.com) or in Outlook on Mac. In Outlook on Windows the GIF will show an image of the first frame of that GIF but won't animate. It's always good to design your GIF's so that the first frame is a relevant image for email clients where the animation isn't supported. ... View more

Also, See Justin's comment here: https://nation.marketo.com/message/200095-re-converting-lead-to-a-contact#comment-200095 This is exactly the same issue. ... View more

I am pretty sure that MSE is actually Tout (improved/upgraded/etc)    ... View more

Mine either! ... View more

I agree with so many of these! Learning more about how our digital team can better utilize Marketo for online advertising is a hot topic for us right now. ... View more

Support got back to me again stating that the lead will sit in the wait step until the campaign queue performs the next flowstep. Everything seems to be working at the moment but just at a slow pace. ... View more

Got it, in that case I typically clone the email and place it into Design Studio. It keeps it clean and easy to find for the sellers. Also, new feature from Marketo allows you to set an expiration date on that template. That way once it expires they can't mistakenly send an old template and it keeps the folders clean. ... View more

Chris Saporito​ Any filters on that campaign? Qualification rules set to "every time"? If you create a lead and manually change the Campaign Code in the lead detail page will it work? Also, may sound silly, but check if there is a confusingly similarly-named field that may be actually receiving the DVC. Sometimes that has tripped me up before. ... View more

Every time I have investigated the sync backlog, I have had to work with Marketo support, and they have given no indication that I could access the information in a different way. ... View more

Thank you for the shout out to Knak Grégoire. Appreciate that. ... View more

Hi all - reviving this old post. Does anyone know the format the Payload needs to be in on the Marketo Webhook side in order for Eloqua to accept the post? Thanks! ... View more

Hi Chris.  I say ditto to all the previous posters remarks, but would add this:  (from our friends at Litmus:  A Guide to Animated GIFs In Email) Newer versions of Outlook (2007, 2010 and 2013) won’t show the animation. Instead, they will show the first frame of the animation.  Also, animated GIFs are prone to excessive file sizes. In an increasingly mobile world, file size can play an important part in any email program. Extremely large GIFs both cut into subscribers’ data plans and can be slow to load and play—both of which are frustrations that no audience should have to deal with. The Litmus resource has some great intel.  Hope it helps. Carmi López-Jones Senior Deliverability Consultant Marketo ... View more

Perhaps the real concern is if you send SFDC Sandbox updates to SFDC Production, what could be the impact on Marketo? This should be thought through in terms of fields, apex triggers, etc. As for Marketo Sandbox+SFDC Sandbox, yes there will be an impact on the marketo sandbox, mostly data, but also data structure if you've refreshed it. ... View more

Thanks Devraj Grewal​ that's awesome! ... View more

@chris saporito Can you share the type of campaigns you built? I'm very interested in how you sent the data to your reps. We will keep the info in Marketo/SnapApp so not map over to SFDC so this info can be overwritten. I'm thinking of setting up a back-end program that will capture the info into a smartlist but need to think it through more. We will only have a couple running in the beginning but need to think of how and where the data is stored. I'm thinking basic like - Using a content program for our assessments 1 - program status change 2 - If acquisition program is empty to assign 3 - Interesting Moment 4 - Add them to a list 5 - Add to our SFDC campaign 6 - Send an alert If I can track this when an URL is clicked in SnapApp or they request to contact us 1- Trigger off that response if I can 2- See if I can create a IM with a trigger so will know if an asset or call me 3- Send an alert 4- Updated SFDC Most important figure out how to capture and send the data to inside and outside sales when requested. Thanks and just starting and wanted to get this in ... View more