You could do this by invoking a webhook on Data Value Changes (instead of sending the Alert directly). Then the webhook can only respond for the first change in a batch, ignoring the others.   (Note: Marketo would still be invoking the webhook for each; the webhook service would be coded to ignore all but the first call.)   Although really this would be easier to do in Apex I think (set a flag on one contact). ... View more

Definitely agree to put them in the Database. Even better if you can build them into Segmentations if that makes sense. You can lock down which roles can edit Segmentations, which helps prevent any unauthorized changes. Either way, I recommend keeping a Changelog of changes to anything global in your instance (operational programs, global smart lists, segmentations, etc.) and noting when you make the change and why. ... View more

Hi Amanda, As Jackie mentions, you can view Tasks and Events as Activities in Marketo, but be aware that there is a limitation where only the standard fields on that object (Subject, Description, Assigned to, Date, etc.) are viewable or filterable--any custom field additions are not exposed, unlike other Salesforce standard objects. ... View more