Hi team, We are currently running PPC ads that drive users to Marketo landing pages with a form to download content. Form fields are Name, Email, Role, and Company (all are required). There are multiple landing pages for different pieces of content, and I use the same form across all of the LPs and use the Referrer constraint in my smart campaigns to make sure the right piece of content gets delivered. I would like to run an A/B test on the form by adding Phone as a required field. I hypothesize that people are less likely to submit the form if Phone is required (or they'll put in false data). I have only ever ran A/B tests in emails, never on a landing page or form. What is the most practical way to set up this test? Should I use the Test Group feature in Marketo, or should I run the test using our testing tool Google Optimize? I'm also assuming that regardless of which one I use, I'll have to create B versions by cloning all of the landing pages and the form and add the phone field. Is this the easiest/best way to do this? Thanks in advance for your help, Brianne
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In terms of using Marketo professional services, I think that you should connect with someone in the services partner world before attempting this. Yes the sync itself is easy, but if you have been using Marketo standalone for quite some time and are now looking to sync with Salesforce, there's some complexities in terms of what duplicate fields and data you can expect to see that you may wish to talk through with someone who has done this many times before. Even if you just work with someone upfront to give you technical and strategic advice and warn you what to expect, I think this will serve you well in the long run.
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