If I am understanding the first suggestion, are you saying: Keep all of the emails in the engagement program streams and set the cadence in the smart campaign? No, I wouldn't say that. Usually you set your cadence in the "Stream Cadence" in your Engagement Program. You can set your emails to be sent every MON and THU e.g. But this is a rather static setting which is the same for all emails in one stream. If you want to be more flexible and send Email 1 on Day 1, Email 2 on Day 3, Email 3 on Day 7 and Email 4 on Day 20, you'd have to use above mentioned wait steps in the email sending Smart Campaigns. Guessing everything will still work without transition rules? Trust me on this. 🙂 You have to organize your transitions somewhere, but that doesn't need be through the Engagement Program's Transition Rules. We find them rather clunky, and never use them.
... View more