Here's a very common use case. All URLs that drive to our website - whether it's email, social, LinkedIn Lead Gen forms, content syndication, etc. - contain properly structured UTM parameters. Whenever someone submits a form, these values are passed to the form and included with the submission. Within every Marketo program where a "fills out form" smart campaign exists, we transfer these values to the PMCFs of that program:
On a regular basis, we would like to pull a report of, let's say, all program members with an "Avanade PMCF UTM Source" equals/contains "LinkedIn" (BTW, when using PMCFs as a constraint in the "member of program" filter, "CONTAINS" isn't even an option!). I would expect to see a report - probably in RCE - that lists every person and the associated program where they became a member via LinkedIn.
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