Great question that I actually don't know the answer to. I know that we are going to be working with the Marketo Deliverability team to warm the IP, but whether it's our own dedicated vs. Marketo's shared is a question I'll need to ask them so that I know.  As for how it's gone thus far, I'd say pretty well! A member of our team had a friend from a prior job that does Marketo consulting on the side and he built us a modular dynamic template that's a copy of what we have been sending and it's made a WORLD of difference in building the templates. Have y'all done that?  ... View more

This was an awesome response - thanks for putting so much thought into it.  ... View more

Your documentation sounds great and like something that I would want to implement. Do you happen to have a template that you'd be able to share?  ... View more

Great insight. Why is selectivity about custom fields so important in your opinion? I'll look elsewhere in the community as you suggested, but wanted to know your thoughts.  LD ... View more

Following!  I'm in the same boat as Lisa. Our company has just created our first batch of email templates with corresponding smartlists, streams, flows, engagement programs, etc. and are going to be working on warming up our new IP in the next few weeks. We're a start-up with about 120 people and so things like "proper naming conventions that are on LOCK," structure, process documentation, etc., can aren't exactly abundant. I've configured enough internal tools to know that it's always best to measure twice/cut once, so I'm trying to do that with Marketo as well, but it's completely new to me (i've worked with Pardot, Eloqua, etc.) & i'm not a certified admin, so your best practices for low hanging fruit that lays a solid foundation is greatly appreciated!  LD ... View more