More than one way to do this. One way is using marketo smart campaigns to keep track of product scores and use a webhook to compare and evaluate the scores. Create custom score fields for each product. Create a custom text field to save the highest scoring product Create smart campaigns to increment scores based on product pages visited. If you organised your website by products (e.g. domain.com/productA/ ; domain.com/productB/ ; domain.com/productC/ ), this will be easy: Write a handler to compare and evaluate the highest score product, create a webhook with each product score in the payload, save the response to the custom text field, create a smart campaign to call the webhook (you may want to limit the webhook calls to once per hour) webhook example in php <?php $scores = []; foreach($_POST as $key=>$value) { $scores[$key] = $value; } arsort($scores); reset($scores); if( $scores[key($scores)] == 0){ echo json_encode(['response'=>'']); } else { echo json_encode(['response'=>key($scores)]); } ?>
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