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Very helpful and Demos (and a separate form of demo call Test Drive) are two things we also track but they are currently stages in the sales funnel. We actually track demos as confirmation of an SQL, but your recommendation of making this an MQL is very interesting and could solve some of the chall...
same question... i don't want to know how many are created on a day... how may are open for that day... What we want to track is whether the total open leads is going up or down (or steady)
Thanks both responses but I'm not sure how they answer my questions. I'm very familiar with first touch vs. multi-touch. It is the entire reason we switched to Marketo. But that attribution I thought related to opportunities and opportunity value (and revenue). Are you suggesting that lead alloc...
how do you get marketo just to validate it has the right email form, meaningno special characters, contains an @ and ends with a dot something. It seems like the form designer has an error message for invalid email, but you can enter in something with out the doman e.g. persona@marketothe problem w...
hmm... so they ignore the ALL or ANY selection. That would definitely explain it. Trying to figure out how to solve my need then... possibly add filter "visited page" with timeframe today. Trying to think if that would generate any incorrect data.
crazy... 40+ pages we had to update plus 7 days of downtime before we found the problem
We use SFDC but we dont' track when something becomes MQL. We have only tracked stages within the opportunity. Lead status is used to track activity that inside sales is taking to qualify. I'm wondering if it would be best practice to use Marketo scoring to set a lead status of MQL in SFDC, prior...
Hi Josh - I appreciate the post as it was helpful, but my question was that since we don't have our model setup yet, how can I determine when something became MQL. But I do have a question about the blog you shared. Does revenue cycle modeler (and RCE for that matter) have any awareness of opportu...
This is a very hold thread but can you explain how you did the following: "workarounds to pull the data (things like "score changed from less than MQL to more than MQL")."How did you calculate when score changed for a group of leads?
Is this necessary once you have a revenue cycle model created? Is there anyway to retro process this if you don't have it set up already? Specifically I have 6 months of marketo data where I"m being asked to calculate average time from Lead to MQL to SQL.