Scott_Kendrick

Looking to understand what other marketing leads are doing for reporting on the standard lead funnel - e.g. Leads, to MQL, to SAL, to SQL. Possibly three different ways to do this1. Make the funnel steps relative --- meaning for a given time period (let's say last 4 quarters), report on how many lea...

For a long time we've been going back and forth on best metrics to help illustrate the health of our funnel from top (new names) all the way through to closed $. I'm interested what other companies are tracking, first starting with metrics for you executive staff (clearly internally metrics for mar...

I never understand the data discrepancies I find in various reports in Marketo RCE.In a Program Opportunity report I look at New Names introduced by Program.Then in a Lead report I look at Leads introduced by Lead Source. The two numbers for any give program are drastically different. Can anyone he...

Curious how others have done this - we run webinars and would like to track all leads generated by the webinars include the replay on the website back to the webinar program. Two challenges- we don't want to create a viewing form for every webinar we produce and therefore are using a common access ...

All of our webinar programs have a campaign to change program status to Attended On-Demand, when the lead visits the webpage with that replay. The smart list has the following (using All Filters)- trigger - Form Is Filled (this is a common lightbox form used on all webinars)- trigger - Visits Web P...

CallMiner ranks number 1 in customer satisfaction among speech and customer engagement analytics vendors, one of the hottest technologies in enterprise customer relations and contact centers. We are looking for candidates in the Boston OR Fort Myers, FL to manage our Marketo Programs and SalesForce...

In First Touch analysis Marketo divides opportunities across multiple contacts associated with the opportunity. This prevents us from understanding which Program actually drove the first touch for a new opportunity. This type of attribution division should be reserved for Multi-Touch analysis only...

I've been trying to figure out some standard funnel tracking information for 6+ months now with Marketo. Once we complete our revenue cycle model, it may give me what I need but best I can tell, Revenue Cycle MOdel data will not retro process... meaning it's only good for the point it is implemente...

We've been struggling since our switch to Marketo to get some fundamental reporting and have recently upgraded to access RCA or RCE. What I find odd is that in RCE you have to choose what you want to analyze and depending on whether you pick leads or opportunities or other, you get different dimens...

Trying to understand some of the underlying math or attribution in Marketo. Here's my scenario.- A new lead comes in from a program (name did not previously exist)- Sales looks at the lead and turns out it is a new name from an organization that we already have an associated opportunity in our CRM ...