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Hi Josh, to be able to post interactive PDFs, easily gate assets with Marketo forms, write blog articles, organize the content, etc. What do you use that you like?
Hi Ebony, I have to send to my personal email for testing as well. Check to see if you have communication limits set, and make sure you have not reached that limit. You can check your activity log to see if that is the issue.
I would also like an answer to this... where can we find current email performance benchmarks for industry?
Thanks, Christine - very helpful! Question regarding the acquistion program: When you do a list import through the program's members tab... do you need to set the acquisition via a campaign or is this handled when the leads are imported this way?
Thanks, Kristen! What do you do in terms of month and year? Do you just include every month for the year since it is an ongoing nurture (people are added throughout the year). This would ensure it gets pulled for RCE reports.
Hi Brian, thanks for this post! We actually communicate to distributors and a lot of them use generic email addresses. I looked at a few records and saw that the communications are being opened. So, for us, we would not want to suspend these particular email addresses unless it's for an end user rec...
Thanks Brian - I would need to schedule this as a batch then? I was hoping I could set up a trigger so it would be automatic.
Thanks, Kristen! What period cost would you put on an ongoing email engagement program?
Thanks, Brian! What would you consider a "success" for an engagement program? A success for a batch email is simple - filled out form or clicked link in email. But, what about when you have a series of emails in a nurture. What marks that entire nurture program a "success"?
Thanks, Samantha.In order to know the cost per source, would we have to add the cost for every program (minus email programs)? We currently are not doing that -- do you find that very beneficial?What do you mean by full funnel reporting? Is that something I can do in RCE?We are not doing ABM marketi...