Our team at Trupanion is looking for a Marketo experienced marketing guru.
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Wanted to provide an update on how this is going so far. We've been slowly ramping up the volume for the last week, with the biggest volume jumps occurring over the new few days. Open rates have held strong, as well as a low unsubscribe. Our Sender Score had not moved until today, dropped from 99 to 97. I fear we may start to see this decline, but am happy to see that we've been able to deter it from occurring for at least the first week. Now I want to start preparing for what we might need to do if we DO see a massive drop to Sender Score. IT seems to think that there is not a delivery difference until you get into the 70's. I don't know that I'd agree with that, but don't have any proof as to what the threshold is or when we can expect our metrics to change. In the meantime, I'm thinking I'll research Return Path and strategize on how we can ensure that we are only sending emails to leads who are most likely to open/click the emails - and potentially reducing emails to those who are less likely, as a "triage" type move to try and recover (if it comes to that). Open to other ideas/suggestions. Or insights that might calm my nerves.
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