"White-label" is a term used to indicate a third-party solution/service being used and branded by another company, making it look like their own. Revenue Cycle Explorer (RCE) is another example. The underlying platform is owned/supported by a third-party. Marketo brands it as a feature that's part of the overall platform (as an add-on). Which is one of the downsides - in that Marketo has to rely on the third-party to continuously enhance/evolve the product. And in the case of RCE, it's been pretty much stagnant.
... View more