If you want to become more knowledgeable at Marketo, there are 3 broad areas (in my opinion) you can improve, but I don't know of anyone who's excelled at all 3. 1. Core - skills and experience in pioneering best practices related to building automation using programs, smart campaigns, assets and, other core functions of Marketo 2. Governance - skills and experience in pioneering best practices related to building frameworks around governance (naming conventions), user/role administration (related to risk), workspaces/partitions etc... all aimed at optimising effectiveness of large (usually global) teams using Marketo 3. Technical - skills and experience in pioneering best practices related to utilising Marketo APIs or connecting Marketo to various web technologies to increase the potential of the platform Everyone starts off at improving their core set of skills. People who further improve their skills then tend to focus on either governance or technical.
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