I would suggest sticking with normalized lead scoring (which I believe you are referring to diminishing score values based on inactivity and time). If you do not make adjustments b...
I have looked at and tried several of the badge scanning companies that integrate with Marketo. Pretty much all of them require you to pay for the API for each show. The benefit is...
I feel like there are some great things about the new email editor. It is slicker/nicer looking. They are trying to simplify it. That being said, there are obviously some issues. I...
Community, I would really encourage you all to apply to become a champion. You get to work with a lot of really smart people, which to me is the best benefit. These guys know many ...
I believe this is a 2 part answer.To me, the most valuable things in the community are first the knowledge that is shared here, and second networking. If you are just starting with...
Here are some areas to look at:Marketo has put together a list of things it covers, and offers a practice exam. You can find it here: http://pages2.marketo.com/MCE-exam-prep-tool-k...