I'm a web, database, and network architect based in NYC, with specializations in the financial services, publishing, and SaaS sectors.
I build complex Marketo integrations for companies large and small... and can make Marketo forms and emails do things you never thought possible!
Check out my blog at https://blog.teknkl.com, which has Marketo-specific technical insights you won't see anywhere else, along with wider topics from my programming and systems work.
You did the right thing: you reduced 100s of unmaintainable forms to a handful of global forms. You use native Visibility Rules to show/hide fields based on user input.
Then you...
Using a Google Doc to document internal processes (or external product docs, if you’re really daring) has the big plus of familiarity.
Most everything else, IMO, is a minus — wh...
The hard part of email design is cross-client compatibility. Enhanced effects work in some web and mobile clients, but you need graceful degradation to HTML 3.2-era stuff, gotta ...
On a recent Marketing Nation thread, a developer had questions about the Get Folders API endpoint, one of Marketo’s paginated endpoints that returns folders in batches of (up to)...
A long way back, you learned that direct links to static assets (like, say, a PDF) won’t be tracked by Munchkin. You should instead have a central Redirector LP that hooks up the...
Marketo Munchkin and Google Analytics have a lot in common on the client side, but GA’s event_callback feature is something Munchkin ain’t got.
event_callback lets you trigger a...
My last post showed how to embed “View as Web Page” (VAWP) as a preview on a fully branded “Forward to Friend” (F2F) page, like so:
Now, let’s learn how to turn a standard Marke...
We’re building out an account-based referral program for a client. The program lets people invite colleagues to in-person events. It’s like “Forward to Friend” on PEDs.
An email...
You might’ve just groaned, “A whole post about the [in time frame] = Next Month filter? Ugh.”
Hey, give me a little credit. You might think you merely haven’t used it, but the r...
On our last MUG Q&A call, a Marketo vet asked about a webhook setup recommended by a certain vendor (who will remain anonymous to save embarrassment).
The vendor’s setup guide i...