I'm a web, database, and network architect based in NYC, with specializations in the financial services, publishing, and SaaS sectors.
I build complex Marketo integrations for companies large and small... and can make Marketo forms and emails do things you never thought possible!
Check out my blog at https://blog.teknkl.com, which has Marketo-specific technical insights you won't see anywhere else, along with wider topics from my programming and systems work.
As if the rules for HTML email weren’t complex enough, sometimesthe exact same colorneeds to be represented in 2 different ways for different mail clients.
Rather than having 2 d...
Help, new leads are coming in from our Unsubscribe form!
Yep, that happens. When people forward emails to other accounts and click a tracked Marketo link, they may think the pre...
We’ve had theping of death. Thezip bomb. Now meet the Extinction Level Email™: an otherwise simple email that slows Outlook for Windows to a crawljust by being in the Inbox,even i...
California’sCCPA and CCRArequire opt-in to share or sell personal data, so make sure you offer that setting alongside your existing cookie options. If you happen to use OneTrust, ...
The question lurks: Should you send mailFrom: user@example.com or switch toFrom: user@marketing.example.com?
And the answer remains:It depends.
First off,using a subdomain will ...
A recent Nation question provoked such an emphaticYes, you can do that! that I had to write it up:
Is it possible for the same Landing Page to show a different form to people who...
How can you tell whether a lead wasnet new at the time of form submission— that is,in the web browser, not in Marketo itself?
Easy to tell in Marketo: ifPerson is Createdhas a no...
Serverless functions can be a good choice for custom integration jobs. After all, it’s a waste to keep a server up 24/7 just to import stuff into Marketo once a day.
Instead, run...
You don’t want it withEmail Suspended. It doesn’t mess around: if a recipient’s mailserver gave a super harsh “We don’t like you” bounce message, Marketo will block all email to t...
You may not have noticed this in your travels, but the _mktoReferrer hidden field is cached whenforms2.min.jsis loaded — before forms themselves are loaded — and all forms use tha...