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I also see this on the product documentation center:https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/core-marketo-concepts/smart-lists-and-static-lists/managing-people-in-smart-lists/understanding-anonymous-activity-and-people An anonymous activity is merged into a new or existi...

And just to confirm, once an anonymous record becomes known by clicking on a link in a Marketo email, the anonymouse web activity history is merged and can be filtered against the known user? @SanfordWhiteman

Moving the screenshot to the previous thread for consistency.

This is my initial set up. I have a smart campaign, where the smart list is a trigger - clicks link in email.(We sent an email to the same target list we used to sync to Meta and LinkedIn for ad network integration because anyone who made it back to the site by clicking on the ads with UTMs was bein...

Hi Zoe, I have a few follow-up questions if I can pick your brain. We obtained the audience list from external data sources and imported it into Marketo. Subsequently, we synchronized this data with Facebook and LinkedIn using the ad integrations.a. Does Marketo apply cookies to these contacts when ...

I don't think this is possible, but when we're sending the audience data to Facebook, as an example, can we insert a dynamic value from the audience list (some ID) into the utm_id field when the ad is served to the individual?

We will be utilizing UTM parameters, but how will Marketo know what those parameters are? The CTA for these ads is just to a landing page WITHOUT a form. What kind of smart list would I set up to track these parameters?

Hello Heloise, We know who the people are as they are target audience in Marketo. What I'm trying to figure out is to see who clicked on Facebook, LInkedIn, Google ads but those platforms, although they know who, won't provide that information for privacy reasons. I'm trying to figure out how to tie...

Do you happen to know as we're setting up Ad Networks for Facebook and LinkedIn, what does the staging process and testing look like? I wonder if those social platforms have a sandbox/test opportunity before going live?