Good afternoon Marketoans, I hope you all are having a wonderful day. I would love to pick your brains and learn from those who send out weekly email newsletters. My team launched a weekly email newsletter in March as a way to drive traffic to our company's website, further the connection with existing leads and (hopefully) create new ones. It's short and sweet, and has a few CTA that link to the week's press release, as well as content offerings, webinar registrations, etc. For those who do something similar: What type of benchmark do you set for your open and click rates, and are you hitting those numbers or looking to improve? Do you pay much attention to the Marketo Engagement Score, and if so, where do you want that score to be each week? What are some of the things you do to try to get your engagement numbers up? What has worked for you? I appreciate any thoughts you want to share on weekly email newsletters, and thanks in advance for participating in this conversation!
... View more