Relating to your answer to Emily - we too have a number of inactive contacts we would like to delete from Marketo, but keep in SFDC. I have considered doing an initial batch for a not yet created custom field called "Hide from Marketo" or "Unsync from Marketo" where the custom sync rule would look for this to be "true" and then hide from Marketo after updating the SFDC records vs. having a "Sync to Marketo" field where everyone default to true and Salesforce looks for it to be false. Either way, we would create a workflow in SFDC that says "If Contact = Inactive, Unsync from Marketo = True." Is there a reason to use "Sync to Marketo = False" as the criteria vs. "Unsync to Marketo = True" approach in SFDC?
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Hi Emily hope you're doing well and are safe,
Addressing to your concern there is no direct tool which can tell you how out of all the emails you just sent how many landed in the inbox and how many landed in the junk box, since binary classifier working to determine if the mail is important to be in the inbox or not is quite dynamic and is running using complex ML algorithms and it also takes in to consideration the IP reputation of the sender at the time mail is received etc. and lastly also on the individual user's preferences.
From your end you need to take care of following things to minimize the chances of landing in to user's spam folder:
1) Proper DKIM setup and accurate SPF are vital. SPF isn't necessary with respect to Marketo unless you sign up for their additional "branded sender" service. But DKIM must be signing correctly if it is enabled: it is far worse to have a broken DKIM signature than to have no signature.
2) Use the reputation tool like Postmaster, it shows we have had bad reputation for the last 30 days
3) Ensure you're not strictly following the reasonable communication limits (for the non-operational emails)
4) Remove chronically unresponsive or inactive leads.
5) Reviewing your opt-in practices and notices.
6) Reviewing your content for potential spam triggers.
7) Check that There's no mention of our IP or domain being bad or blacklisted using tools like GlockApp
These are the first and foremost things that you need to ensure/take care of, you need to periodically asses quality of content and ensure send out the relevant content to user so as to increase engagement with user and ultimately drive the user in to your marketing/sales funnel.
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@Tiffany_Thomas I love this idea; this is the bane of our email builds right now. Would you mind explaining a bit more of how this looks in action? We use tokens for our urls. I discovered that if the https:// part of the link is in the actual html, the rest of the link can be a token. We use a token for the landing page url and a separate token for the utm. This allows us to have the utm update on every link in the email whether it goes to the homepage, landing page, or somewhere else.
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