leem

You need to explain how you’re creating “tables” from the Marketo REST API. The API doesn’t present endpoints as tables (because they’re not, in many cases they’re abstract views across object storage and SQL storage).   Are you using a specific SDK, such as CData, that claims to translate the API responses into tables? ... View more

Looks like you're using the hidden fields on the forms for capturing the lead source data. There may be a case where-in the content offer dowload form were submitted w/o any UTMs on the LP URL. Also, you probably wouldn't have the default values for the hidden UTM fields on the forms added, or else the default values would have been used for the form submissions w/o the respective utm param(s). Lastly, there could be a case where-in the proper UTM params were appended in the CTA URLs for the webinar registration which is why you're seeing the utm values for the webinar form fill activities. You can check the filled out form activities for both the cases (webinar and Content offer donwload form submissions) if they have utm query params or not.   ... View more

That is most likely because you do not have rights to access any of the Marketo sections that can have the smart-lists (Marketing Activities and Database) and as you would know custom columns are added via the smart lists. This is the expected system behavior in-case of missing rights/permissions. ... View more

Well, looking at your snapshot I believe you probably do not have access to the Marketing Activities section (if you have had the access - you would also see the Marketing Activities in the top navigation bar along with the Analytics tab). Your Marketo admin may have reset your user's permissions so you can access only the Marketo Analytics section.   Without the Marketing Activities permission you would not be able to see/access the Marketing Activities section and all the programs/campaigns/assets within. Do you have issues accessing the Marketo Analytics section too?   ... View more