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I'm wanting to set up a Win-Back lead nurture program, targeting closed/lost opportunities. I feel like it makes sense to set it up as a trigger campaign when the opportunity is updated to closed lost, but I'm wondering what the ideal time frame for this would be? Who else has experience setting up ...
I'm looking to set up a test webinar in the Marketo Interactive Webinar platform for 12/3. If I plan to invite 1 colleague as a co-host and 3 colleagues as attendees, is it possible to also set up a meeting with the 5 of us, 1 week prior, to enter the webinar lobby and play around with the layouts s...
Hi there! I'm setting up an email campaign to test + learn what type of content our 4 personas are interested in. To do so, I'm planning to send my first email using dynamic content to slightly tweak the messaging to our 4 personas. Within that email, I'm linking to 3 pieces of content - "A", "B", "...
Hi! I've noticed a few webinars that I've registered for, the confirmation email they send me is actually a calendar invite that I can click confirm and it adds the event to my calendar (rather than having to click a link in a confirmation email to then add the event to my calendar). Does anyone kno...
My company is testing out a LinkedIn Live Event for the first time next week. We noticed that you can require registration on LinkedIn to attend the event, but it was a LinkedIn form that asks first name / last name / email. Our Marketo forms contain a lot of hidden ZoomInfo fields that we would be ...
I've got a request to create a co-branded landing page. However, only 1 of our brands is in Marketo, so if we create a field for the user to choose either brand, we would not want the non-Marketo brand to enter Marketo. Is there a way to create a form that basically serves as a static list where we ...
We use a filter on our email sends for "opened any email in the last 1 year" to help with deliverability. However, I've noticed our email send list has drastically lessened since I started over the last 2 years - wondering if anyone else uses this filter for deliverability purposes or is there harm ...
Hi there! I have a colleague who is wondering, is there a way to automatically move a lead into a Marketo nurture program, after they have gone through a 26-day cadence in Salesloft? If anyone has experience with this, would love to know! Thanks!
We've been seeing low webinar registrations this year (currently using a GoTo Webinar and Marketo integration) and our team is curious about utilizing LinkedIn Live as a test for a webinar rather than GTW. Does anyone have experience using LinkedIn Live in connection with Marketo and are there any r...
Hi there! I've recently been added to a committee at my company to represent the Marketo Engage platform and streamline our email communication across all the platforms we use. One of which is ChurnZero. In Marketo, we do have some of our client info that syncs from SFDC if they are also in Marketo,...