All great points!Thank you Sanford!Currently no multi-touch attribution. Still lots of groundwork to do before I can get the various teams to agree upon a model. One day🤞
ThanksSanford!Any reason why I should be using tasks and JSON?JSON is a little above my head without some internet sleuthing.Do you see any issues with my solution to use data from...
ThanksSanford!Understood! I think for now we will be okay with "overinflating" these paid buckets, as currently, they have been massively underinflated with our current model.We wi...
I think that would work. However, when you upload them I would make sure you have a column on your CSV for unsubscribe that is set to TRUE for all the imported people.This will ens...
Here is some good info on the durable unsubscribe feature in Marketo."If a person is removed and recreated, or if a new record is created with the same email address, the unsubscri...
Thanks, Darshil! Always appreciate your help.
Now I'll just have to noodle on the larger questions of attribution tracking a change like this would bring.
I don't think that's a standard field. You can see the list of standard fields here:https://developers.marketo.com/rest-api/lead-database/fields/list-of-standard-fields/Probably a ...
Thanks for the reply!When someone clicks a google ad, they land on our homepage with UTMs. There is no direct CTA on our homepage so they navigate around. When they click to differ...